The Future of
Digitally Enabled Luxury Experiences
Insights Report Spring 2025
#Strategic Foresight
#AI Personalization
#Luxury Experience Design
#Journey Mapping
Project Overview
The Future of Digitally Enabled Luxury Experiences
This 10-week foresight project, recognized by SCAD executives for its strategic impact, explored how AI, Web3, and wellness innovations are reshaping luxury in the U.S. Through deep research and scenario planning, the work redefined personalization, authenticity, and value in a tech-enabled future—offering clear opportunities for brands to evolve with consumer expectations.
My Role & Contribution
Research Lead
#Journey Mapping
As the research lead, I designed the strategic research approach based on the SCAD executive brief and guided the team through a 10-week foresight process. I led the framing of our investigation, built foundational knowledge to align our multidisciplinary team, and structured the project into key checkpoints—from data collection to analysis and finally building new realities upon them.
I co-developed the final scenario planning framework, transforming insights into three future luxury realities. My work connected foresight strategy, collaborative synthesis, and storytelling to drive meaningful, future-ready outcomes for the luxury industry.
Strategy & Research Approach
“Luxury has found interaction with the consumer a critical part of keeping the brand elevated and resonating with their customer.”
Project Framework