Herk Zhao
Designing with empathy, driven by curiosity, grounded in strategy.
Creative Strategist / Design Leader / Future Thinker (working on it⚒)
SCADpro x Deloitte
UX Strategy / Service Design / Systems Thinking / Government
Led the creative production and UX storytelling for a government welfare platform that simplified caseworker tasks and improved cross-agency communication through human-centered design.
Memoir
UX / Service Design / Healthcare / Emotional Design
Collaborated with Baycrest Health Sciences to design “Memoir,” an assistive product that helps individuals with dementia reconnect with their memories through intuitive touch and sound interaction.
*Winner, Design To 2021
Guardel
Biomimicry / Product Design / Sustainability / Social Innovation / Adaptive Architecture
A adaptive, biomimicry-inspired warming architecture for sustainable warmth and social resilience.
*Winner, Indigo Design 2025
The 200 Club
Design Research / Community Engagement / Workshop Facilitation
Designed and facilitated strategy workshops to help a local nonprofit orgnization clarify its core mission, strengthen brand identity, and engage new audiences through meaningful storytelling.
Consilience Group
Service Blueprint / Design Management / Digital Platform
Developed integrated brand and service strategies to expand a digital consultancy. Facilitated co-creation workshops and proposed new user engagement touchpoints for board members.
Past Work &
My Design Journey
Designer / Human Observer / Curious Soul
Here’s the road that got me here, past roles I learned from and side projects I loved.